Symbolism & Superstition: Why We Still Wear the Evil Eye

Modern Protection, Ancient Power and a Little Bit of Magic

 

As the veil thins and the nights grow longer, fall invites us to reconnect with old wisdom, forgotten rituals, and the quiet power of protection. And what better time than spooky season to talk about one of the most iconic symbols of all time: the evil eye.

You’ve seen it everywhere — on bracelets, necklaces, tucked into pockets, and hanging in homes — but this age-old talisman isn’t just trendy. It’s rooted in centuries of belief, spiritual defense, and cultural tradition. And in a world where we still crave protection, meaning, and something a little mystical, the evil eye remains more relevant than ever.

What Is the Evil Eye, Really?

The “evil eye” isn’t just a symbol — it’s a belief. Found in cultures across the Mediterranean, Middle East, Latin America, and beyond, it’s the idea that envy or ill-will from others can energetically harm you.

To protect against this negative force, people have long worn the nazar — a blue-and-white eye-shaped talisman believed to reflect and deflect bad energy.

Why We Still Wear It Today

Modern life is filled with invisible energy — the kind you feel but can’t quite explain. Whether it’s a weird vibe in a room or the weight of someone’s judgment, we intuitively understand the need for boundaries and spiritual armor.

Wearing the evil eye today isn’t just superstition — it’s a way to feel anchored, protected, and connected to something ancient and enduring.

We wear it when:

• We're going through change

• We feel exposed or vulnerable

• We want to protect our peace

• We believe in the unseen

• …or just love a little magic with our style

The Evil Eye in Alma Collective Jewelry

At Alma Collective, we incorporate the evil eye into our designs not just for beauty, but for meaning.
It’s a reminder to stay rooted, to protect your energy, and to move through the world with quiet power.

Some of our favorite ways to wear it:

• Layered with delicate gold chains for a mix of fierce and feminine

• As a daily charm necklace you never take off

• Paired with pearls to balance softness and strength

• Tucked into your ritual space when not worn, as part of your intention-setting altar

 

Why It’s Perfect for Fall (and Beyond)

As we move into darker months — both literally and metaphorically — many of us seek grounding, protection, and comfort. The evil eye is a small but powerful symbol you can carry with you, like a pocket-sized shield against all the things you can’t quite name.

And yes — it looks pretty incredible with chunky sweaters and moody fall tones, too.

In a world that moves fast and often feels disconnected, the evil eye is a reminder of something deeper — a tether to tradition, protection, and unseen strength. It’s not just jewelry. It’s a talisman. A ritual. A tiny guardian.

And this season, whether you believe in superstition or just love a good story, you can wear it with intention — and a little bit of magic.